Not long ago my mother told me, “I always worried about the
fact that you were a music journalist. I never thought that it was a good
career.”
I have to allow that it turns out she was right. But not in
the way that she probably meant.
It has become apparent to me that I am attracted to dying
industries. It’s not that my interest is piqued when I hear a business is doomed.
I’m not that insane. Businesses just seem to fade as soon as I become involved in them.
I began my career writing about pop music. This was actually
an exacta of collapse. Yup, two! two! two! collapsing industries in one. I didn’t know that at the
time.
When I started out, print journalism was thriving. Almost
every big city had at least two daily newspapers. It was preposterous to
imagine a day when everyone would get their daily news on their phones. For
that matter, phones were things that sat in your house with big buttons that
you pushed, not computers the size of a candy bar.
Practically everyone got a paper, if only because it had
coupons and the movie times. When I
moved to Los Angeles there were two dailies, the now deceased The Herald Examiner (which had once
been two papers) and The Los Angeles
Times. There was, and is still another one, The Daily News, but that one carries the taint of being a San Fernando Valley paper. (Cue
shuddering hipsters.) When I started freelancing for the Times’ pop music section I thought I was on my way to, if not
stardom -I was still a journalist, after all- but a regular paycheck. At the time I was working for a number of
print magazines as well. (Musician, The Record, Creem, we
hardly knew ya.) I was a real working writer. Whee!
I supplemented my journalism with occasional forays into bio
and press release writing for record companies. So when the magazines I wrote
for slashed their freelance budgets I slid pretty easily into record company
publicity. It was a fun time to be in the business. Records, (actually
cassettes and then CDs) were selling like hotcakes, and we, in the record
companies were part of the engine that fueled demand. Or something like that.
Mostly we worked hard and played harder.
But that was then. Now most people get their news online. Bands use numerous different platforms to get
their music heard; they don’t need a major record label to do it for them. Case in point: Justin Bieber. I will never
forgive YouTube for that one. And you
shouldn’t either.
So there went my career. Most of my music biz colleagues have since
changed careers. There’s a strikingly large number of former publicists who
have become nurses. I’m sure there’s a correlation, but I haven’t figured it
out yet.
Most of my journalist friends have also been made redundant.
Papers and magazines folded, and in general, online sites pay writers next to
nothing. Websites lean heavily on ‘user
generated’ content. Which is free. And
free doesn’t pay electric bills. To power computers. To write for free. You see
where I’m going here?
Anyway as my career was falling apart, I once again became enamored
by horse racing. Not because I like to gamble—a $2 bet is all they ever get out
of me—but because I love everything about the sport. The people, the horses,
the spectacle; it’s all great. I started
writing about it for a couple of outlets. Yee ha!! I was on my way again, or so
I thought.
Silly me. If there’s a business that’s going the way of the
dodo bird faster than print journalism, it’s probably horse racing. Hollywood Park closed the very year it
celebrated its 75th anniversary.
Where they used to average 20,000 people a day, attendance of 10,000 is now
considered a good weekend at Santa Anita. People have endless other ways to
gamble now, most of them available online.
One of my big problems is that I’m either a luddite or just
naïve. Maybe both. I still listen to CDs—I enjoy reading album notes and seeing
who played on what . I still have about 3000 pieces of vinyl. I like actual newspapers. The kind that get ink
all over your hands when you read them in the morning. I love going to the track and seeing the
horses in real life, as opposed to gaming online.
I’m not sure I’m actually causing all these businesses to
fail—I don’t think I have that kind of power—but there does seem to be some
connection between me and doors closing forever.
Which means now that I’m writing screenplays, the movie industry is doomed. Sorry about that Stephen Spielberg
Which means now that I’m writing screenplays, the movie industry is doomed. Sorry about that Stephen Spielberg
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